פרופ' דינו לוי

סגל אקדמי בכיר בהפקולטה לניהול ע"ש קולר

הפקולטה לניהול ע"ש קולר סגל אקדמי בכיר

טלפון פנימי: 03-6409565

מידע כללי

פרופ' דינו לוי הצטרף לסגל הפקולטה כחוקר בתחום של נוירו-שיווק ונוירו-כלכלה. הוא בעל תואר ראשון בכלכלה מאוניברסיטת תל-אביב וסיים בהצטיינות את התואר השני בפסיכוביולוגיה גם כן באוניברסיטת תל-אביב. הוא קיבל את הדוקטורט שלו בשנת 2008 ממכון ויצמן למדע במחלקה לנוירוביולוגיה בנושא של מודלים מוחיים בהתמכרות לסמים. המשיך לפוסט דוקטורט במרכז לחקר המוח ב - NYU. פרופ' לוי זכה בפרסי הצטיינות ובמענקי מחקר על עבודתו המחקרית ופירסם מאמרים רבים.

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Fields of Research

In our lab we use an interdisciplinary approach, which involves quantitative economic theories, combined with advanced behavioral methods and theoretical models from psychology, marketing, and economics with neuroscience techniques such as functional magnetic resonance imaging (fMRI), Electroencephalography (EEG), and other physiological measures such as Galvanic Skin Response (GSR) and eye-tracking.

The main aim in our studies is to try and better understand how we make decisions and what are the neural mechanisms underlying value-based choices. The projects in the lab range from examining the neural correlates of value computations and the common currency network, deciphering the neural mechanisms of irrational choice behaviors both in humans and in C.elegans, through looking for a common denominator between basic visual perception and value computations, to projects that aim to predict future preferences and population success of marketing stimuli using neural and physiological signals.

פרסומים

Articles

Hakim A, Golan I, Yefet S, Levy DJ. DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing. Front Hum Neurosci. 2023;17:1153413. doi:10.3389/FNHUM.2023.1153413/BIBTEX

Or-Borichev A, Gurevitch G, Klovatch I, et al. Neural and functional validation of fMRI-informed EEG model of right inferior frontal gyrus activity. Neuroimage. 2023;266. doi:10.1016/j.neuroimage.2022.119822

Glickman M, Sela T, Usher M, Levy DJ. The effect of perceptual organization on numerical and preference-based decisions shows inter-subject correlation. Psychon Bull Rev. 2023. doi:10.3758/s13423-022-02234-6

Izakson L, Gal S, Shahar M, Tavor I, Levy DJ. Similar functional networks predict performance in both perceptual and value-based decision tasks. Cereb Cortex. June 2022. doi:10.1093/CERCOR/BHAC234

Shuster A, Inzelberg L, Ossmy O, Izakson L, Hanein Y, Levy DJ. Lie to my face: An electromyography approach to the study of deceptive behavior. Brain Behav. October 2021:e2386. doi:10.1002/BRB3.2386

Hakim A, Klorfeld S, Sela T, Friedman D, Shabat-Simon M, Levy DJ. Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning. Int J Res Mark. 2021;38(3). doi:10.1016/j.ijresmar.2020.10.005

Izakson L, Zeevi Y, Levy DJ. Attraction to similar options: The Gestalt law of proximity is related to the attraction effect. PLoS One. 2020;15(10 October). doi:10.1371/journal.pone.0240937

Shuster A, Levy DJ. Contribution of self- and other-regarding motives to (dis)honesty. Sci Rep. 2020;10(1). doi:10.1038/s41598-020-72255-5

Oren S, Sela T, Levy DJ, Schonberg T. Item Features Interact With Item Category in Their Influence on Preferences. Front Psychol. 2020;11. doi:10.3389/fpsyg.2020.00988

Mudrik L, Levy DJ, Gavenas J, Maoz U. Studying volition with actions that matter: Combining the fields of neuroeconomics and the neuroscience of volition. Psychol Conscious Theory Res Pract. 2020;7(1):67-86. doi:10.1037/CNS0000200

Glickman M, Sharoni O, Levy DJ, Niebur E, Stuphorn V, Usher M. The formation of preference in risky choice. PLoS Comput Biol. 2019. doi:10.1371/journal.pcbi.1007201

Cohen D, Teichman G, Volovich M, et al. Bounded rationality in C. elegans is explained by circuit-specific normalization in chemosensory pathways. Nat Commun. 2019;10(1). doi:10.1038/s41467-019-11715-7

Kurtz-David V, Persitz D, Webb R, Levy DJ. The neural computation of inconsistent choice behavior. Nat Commun. 2019. doi:10.1038/s41467-019-09343-2

Hakim A, Levy DJ. A gateway to consumers’ minds: Achievements, caveats, and prospects of electroencephalography-based prediction in neuromarketing. Wiley Interdiscip Rev Cogn Sci. March 2019. doi:10.1002/wcs.1485

Shabat-Simon M, Shuster A, Sela T, Levy DJ. Objective physiological measurements but not subjective reports moderate the effect of hunger on choice behavior. Front Psychol. 2018;9(MAY). doi:10.3389/fpsyg.2018.00750

Shabat-Simon M, Shuster A, Sela T, Levy DJ. Objective physiological measurements but not subjective reports moderate the effect of hunger on choice behavior. Front Psychol. 2018; 9: 750.

Shuster A and Levy DJ. Common Sense in Choice: The Effect of Sensory Modality on Neural Value Representations. eNeuro 19 March 2018, 5 (2)

Sepulveda, M., Fernandez-Diez, B., Martinez-Lapiscina, E. H., Llufriu, S., Sola-Valls, N., Zubizarreta, I., Blanco, Y., Saiz, A., Levy, D. J., Glimcher, P., Villoslada, P. (2016). Impairment of decision-making in multiple sclerosis: A neuroeconomic approach. Multiple Sclerosis Journal, 1–10. https://doi.org/10.1177/1352458516682103

Telpaz A, Webb R, Levy DJ. (2015). Using EEG to Predict Consumers' Future Choices. Journal of Marketing Research, 52(4): 511-529. http://dx.doi.org/10.1509/jmr.13.0564

Levy YZ, Levy DJ, Barto A, Meyer JS. A computational hypothesis for allostasis: delineation of substance dependence, conventional therapies, and alternative treatments”. Frontiers in Psychiatry. Dec 2013. doi: 10.3389/fpsyt.2013.00167

Levy DJ, Thavikulvat A, Glimcher PW. State dependent valuation: the effect of deprivation on risk preferences. PLoS One. 2013; 8(1)

Levy DJ and Glimcher PW. The Root of All Value: A Neural Common Currency for Choice. Curr Opin Neurobiol. 2012 Dec; 22(6):1027-38.

Levy DJ and Glimcher PW. Comparing Apples and Oranges. Using Reward-Specific and Reward-General Subjective Value Representation in the Brain. Journal of Neuroscience. 2011 Oct 12; 31(41):14693-707

Amiaz R, Levy D*, Vainiger D, Grunhaus L, Zangen A. Repeated high-frequency transcranial magnetic stimulation over the dorsolateral prefrontal cortex reduces cigarette craving and consumption. Addiction. 2009 Apr; 104(4):653-60.
* Equal contribution

Stehberg J, Levy D*, Zangen A. Impairment of aversive memory reconsolidation by localized intracranial electrical stimulation. European Journal of Neuroscience. 2009 Mar; 29(5):964-9.
* Equal contribution

Shabat-Simon M, Levy D*, Amir A, Rehavi M, Zangen A. Dissociation between rewarding and psychomotor effects of opiates: differential roles for glutamate receptors within anterior and posterior portions of the ventral tegmental area. J Neuroscience. 2008 Aug 20; 28(34):8406-16.
* Equal contribution

Levy D, Shabat-Simon M, Barnea-Ygael N, Katzir A, Zangen A. Repeated electrical stimulation of reward-related brain regions affects cocaine but not 'natural' reinforcement. J Neuroscience. 2007 Dec 19; 27(51):14179-89.