סמינר בהתנהגות ארגונית

ד"ר אלה מירון-ספקטור,הנדסת תעשיה וניהול, הטכניון, חיפה

Creativity is universally valued and desired, yet expressing creative ideas may be difficult out of fear of discrediting one’s social image. This study is the first to examine a relationship between face and creativity across multiple cultures.  In Study 1, we found that face concern - an individual motivation to maintain one’s social image - was negatively related to creativity. In Study 2, we showed that face loss experience, or the experience of feeling disrespected by others, elicited different emotions and had different effects on prevention focus and creativity in different cultures. Losing face decreased the creativity of participants from a face culture (Japan), increased creativity in an honor culture (Israel) and had no effect on creativity in dignity culture (US). Face loss increased the prevention focus in the face culture, decreased prevention focus in the honor culture, and had no effect on prevention focus in dignity culture. A mediated moderation analysis revealed that prevention focus explained the interactive effect of face loss and culture on creativity. The implications of the findings for research on face, culture and creativity and for practice are discussed.