Mr. Maurice Lévy, CEO of Publicis
Come hear Mr. Maurice Lévy, CEO of Publicis, the person behind the creation of the world's largest advertising firm, talking about the future of advertising and the Publicis-Omnicom merger
16:30 Networking
17:00 Greetings
Prof. Yossi Klafter, President, Tel Aviv University
Prof. Asher Tishler, Dean, Recanati Business School
17:15 Mr. Maurice Levi, Keynote Speaker: Marketing & Communication – The New
Approach. A Case-Study: How the digital media has changed the nature of marketing and communication at Publicis.
18:00 Expert Panel with executives from the communication and advertising world:
How the digital media has changed the nature of things
Google CEO – Meir Brand
Publicis Israel CEO – Ari Melamed
Moderator: Prof. Gadi Ariav, Recanati Business School
18:30 Discussion
