סמינר בשיווק

Speaker:  Dr. Eyal Pe'er from Heinz College, Carnegie Mellon University

Eyal Pe’er, Heinz College, Carnegie Mellon University

Novel information technologies have vastly expanded our ability to share personal information with others. These technologies satisfy, and fuel, our innate desires for communication, interaction, and self-representation. However, they also raise complex new issues of privacy. Surrounded by tools that make permanent broadcasts of sensitive information so effortless, finding the right balance between our need for privacy and our desire for disclosure gets harder: especially online, our social behavior may be prone to errors and biases, leading to outcomes we may later regret. In this talk, I will present a range of examples of research on the psychology underlying privacy and self-disclosure decisions. Specifically, I show how the decision to disclose personal, sensitive, embarrassing or even incriminating personal information can be affected by contextual factors (such as framing), environmental factors (such as our location), procedural factors (such as the reversibility, or irreversibility, of the disclosure), emotional factors (such as guilt) and others. I conclude by discussing the implications of privacy decision-making research to individuals, organizations (especially online retailers and social networks) and public policy