Speaker:   Dr. Tal Schwartz, Founder, Chairman and CEO, ClickTale

Just like every business is different, every website is different – there is no one recipe for website optimization and success.Today designers are challenged to create ‘better experiences’ for the end user -  what are these experiences, what do they look like and how do psychological insights play a key role in that experience. I will discuss how ClickTale revolutionizes the way we interact with technology.