סיור לימודי של אהבה
סמינר בשיווק
Cheating for our loved ones: Oxytocin drives group supporting dishonesty
Shaul Shalvi from Ben Gurion University
09 באפריל 2013, 14:00
בניין רקנאטי חדר 403
How far will people go for their loved ones? Are people willing to lie for the benefit of those they care
about? What are the biological foundations for such dishonesty? And what are the underlying
psychological processes driving it? I will present experimental evidence suggesting that oxytocin, a
hormone released during bonding behaviors such as hugging or breastfeeding and associated with
trust and cooperation, plays a role in modulating group supporting dishonesty. The findings evoke the
question - is lying always immoral?
