סמינר בשיווק

Yanko asked me to tell you all that although he gave a talk about this project at Dudi’s dinner, there were developments that he thinks will be interesting also for those who were present at that dinner.

Speaker:

Jacob Goldenberg

Arison School of Business, Interdisciplinary Center (IDC) 

Abstract:

It is plausible that disasters change our behavior; the focus of this talk is on a unique form of disasters - earthquakes. Earthquakes are an extreme form of disaster caused by nature: they usually take us by surprise and in many cases they lead to devastating consequences. There are no warning signs before (like typical weather changes before hurricane), and although there are areas that are prone to earthquake we usually don’t prepare ourselves to such an event. Individuals react to these unpredictable tremors in many different ways. Using Big Data (apologies for the term, but this data is really big…), we are trying to understand different reactions including consumption, mood, and even car accidents. Initial findings from four different data sets will be presented: there seems to be a significant and consistent effect which is also a function of the earthquake magnitude.