סמינר בניהול טכנולוגיה ומערכות מידע

Abstract

In this work we look at the problem of patient compliance with medical directives and whether these problems stem from the way information is presented to patients in the surgery. We describe results of a test of a method for tailoring communications based on the recipient’s preferred information processing style and dominant motivational attitude. Results indicate that the greater the match between the style of the report and the individual’s attributes, the more the individual feels informed about the subject of the report. Feeling informed, in turn, is associated with greater memory of the information in the consultation and a greater a willingness to interact with the health professional. This research has been conducted as part of a study into methods to design patient-centred medical information using diabetic patients as an exemplar of chronic disease.  The long term aim is to use reports personalized  to the recipient to better inform patients about their disease and strengthen their motivation to follow the treatment plan.